Line Card Advantage for Marketing Manufacturers

Building strong relationships to succeed with multi-line sales reps!

The Line Card Advantage is our unique marketing and communication program that helps supplier stay connected with multi-line sales reps, and get a winning edge on their respective line cards. In short, they have to WANT to sell your product first!

Through ongoing interaction with their respective local markets, your sales reps access insights that can supercharge your marketing strategy. From product feedback to emerging market trends, communicating with your network can mean the difference between falling flat, and breaking through in a big way!

The following outline of our Line Card Advantage methodology show WHY, WHAT and HOW we integrate your networks feedback into a supercharged marketing loop.

Let's start with Why!

Maintaining close communication with sales reps is a mission critical objective for suppliers. Sales people are the ones keeping a pulse on their markets, and they hold the key to a firms success.

  • 1. Marketing

    Highly efficient campaigns, powered by market signals.

  • 2. Sales

    More qualified leads means more customers and brand ambassadors.

  • 3. Relationships

    Stronger and more frequent touch points with reps and stakeholders strengthens relationships.

  • 4. Top of mind

    Stronger relationship through ongoing communication leads to line card preference.

  • 5. Loyalty

    Less rep turnover and stronger mutual respect through trust and communication.

What exactly do we do?

We maintain a two-way strategic communication to make sure that your sales reps have the latest information and collateral necessary to succeed.

  • Critical Insights

    Feedback from reps and stakeholders guide strategy to help identify opportunities and strengthen campaigns.

  • Content Strategy

    Stakeholder inputs drive campaign ideation and maximize impact of return on marketing investment.

How do we get this done?

We design a taylored content program based on a mission statement that aligns with your unique brand. We then develop high quality assets that drive the message home - and continously stay in touch with your reps on latest product and market trends. This feedback loop improves with every itiration then results in stronger relationships and of course - more sales.

  • Manufacturer's Digest

    Systematic communications and distribution of strategic communication for targeted audiences.

  • Feedback Signals

    Engage your reps and stakeholders' insights to identify opportunities and empower strategy.

Ready to start? Let's talk!